THE JACKIE HOFFNER HEART & HOPE AWARD
When AVFS lost a founding member of its organization – JACKIE HOFFNER – the Board gathered and activated to create an award in her honor. Jackie was a force for strategic good, a person with a huge heart who valued and advocated kindness – on behalf of individuals, families, communities and, perhaps most of all, animals. She was also a creative force, a writer and storyteller who wholeheartedly believed that the arts are essential to fostering sustainable and connected societies, while stimulating hope and optimism for a better future.
In honor of Jackie’s generosity of spirit and the AVFS mission of bringing diverse films, artists, educational and cultural enrichment programming to our community, we are proud to announce the Jackie Hoffner Heart & Hope Award.
The award will be given annually to an individual or group whose work or contributions reflect these key attributes (defined more fully in the Selection Criteria section below):
- Heart – A willingness to give of themselves and the ability to inspire others.
- Passion – A profound and unrelenting commitment to the project.
- Social or Community Impact – An explicit intention to drive positive change.
- Optimism – The belief that their work will contribute to a stimulating and sustainable future/create lasting value.
AWARD SELECTION – ELIGIBILITY & PROCESS
Nominations are open to all members of the broader AVFS community of Northern Sonoma County and beyond, including but not limited to filmmakers, writers, educators, volunteers and community partners, and must be submitted via the online Nomination Form below.
The timeframe for the work/contribution occurred must be within the past year. Nominations open in August.
Heart: The extent to which the Nominee’s work or contribution demonstrates:
- A willingness to give of themselves and the ability to inspire others.
- A celebration of our community’s diverse populations and needs.
- Going above and beyond the call of duty.
Passion: The extent to which the Nominee’s work or contribution demonstrates:
- A profound and unrelenting commitment to the project.
- A hunger for learning and finding new ways forward.
- Motivation for his/her fellows to follow their own hopes and dreams.
Social or Community Impact: The extent to which the Nominee’s work or contribution demonstrates:
- An explicit intention to drive positive change.
- A focus on inclusion and the dismantling of bigotry and prejudice.
- The ability to influence communities in proactive and constructive ways.
Optimism: The extent to which the Nominee’s work or contribution demonstrates:
- The belief that their work will contribute to a stimulating and sustainable future/create lasting value.
- An unwavering positive outlook to weather adversity and challenges.
- An assertion as to the goodness of people and the desire to seek that out.
Nominations open August 1st and close September 30th. The awardee will be announced at the closing night of the Alexander Valley Film Festival.
AVFS Board members Renay Weissberger Fanelli and Jenness Brewer, AVFS Executive Director Kathryn Hecht, and community members Matt Villano and Douglas Keane.
We are thrilled to announce the first-ever recipient of the Jackie Hoffner Heart & Hope Award: Please join us in congratulating Malinalli López of Windsor, CA.
Malinalli is a filmmaker, professor of Chicano Latino Studies and American Multicultural Studies at Sonoma State University, and an active Board member of the Healthcare Foundation Northern Sonoma County. She teaches filmmaking workshops to underserved youth. She founded XQL media, a company dedicated to creating films that feature themes that explore critical social issues. She is currently working on at least two documentaries: one exploring the lives of Latinx immigrants, and the other on the impacts on developmentally disabled residents from the closure of the Sonoma Developmental Center.
Based on her demonstration of Heart, Passion, Social or Community Impact, and Optimism, Mali is deeply deserving of this inaugural award.
Pictured are Barry Hoffner (Jackie’s husband), Malinalli López, and Executive Director Kathryn Hecht.
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