After five years of research, the Alexander Valley Film Society (AVFS) has developed a new program, Full Circle Cinema. It is a collaboration between AVFS and the Sonoma County Office of Education (SCOE). It is designed to be used in core classes so that media arts can be implemented as part of the existing curriculum. 


  • Students with consistent access the arts have higher GPAs, higher standardized test scores, and lower dropout rates. (Americans for the Arts)
  • Media Arts Education fosters self-directed learning and ultimately, the full range of 21st-century skills. Students are prepared to be effective communicators, creative problem-solvers, collaborators and lifelong learners, as well as for college and career. (Center for Media Literacy)
  • As part of Career Technical Education (CTE), standards for Career Ready Practice describe the fundamental knowledge and skills that students need to prepare for transition to postsecondary education, career training, or the workforce. These include the ability to communicate clearly, effectively, and with reason and the ability to apply technology to enhance productivity. (California Department of Education)


Many public schools in Northern Sonoma County – as well as rural districts across the country – do not offer digital media classes. The student populations are too small to warrant the addition of another elective of this type, or students are not able to elect these classes and fulfill their primary educational requirements.​


Full Circle Cinema is a two-week instructional unit designed to add media literacy and video production skills training into core subject areas. 

  1. In advance of the two-week unit, educators team up with a teaching artist from AVFS to select a film to screen and study materials that will amplify the educator’s core instruction for the semester or year. 
  2. The teaching artist screens the film and conducts an ancillary lesson designed to teach creative thinking and media literacy all while leveraging the core content of the class.
  3. Once students have screened the film and completed the lesson, SCOE provides the class with video production skills training. 
  4. To complete the unit, students must create a video (this could take the place of an essay or oral argument) to demonstrate learning of the core subject. 
  5. All videos will be entered into the spring SCOE 5-minute film festival and the fall Alexander Valley Film Festival, where they may be enjoyed by the greater community and compete for cash prizes. 


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